Friday, June 14, 2013

Fashion Photography Lighting Setups

Fashion Photography Lighting Setups Definition

Source(google.com.pk)
Photography lighting for catalogs is different than lighting for advertising or an editorial.  You rarely get the chance to get creative because the objective is to make the clothes look good and show details in the fabric.  Many fashion designers use some very nice fabrics and the designers goal is to sell their clothes to buyers of department stores and get them seen in magazines.  Therefore the photographer doesn’t really have the freedom to use radical lighting ratios with dramatic shadows.   So what kind of lighting is recommended for shooting catalogs ?  Well I like very nice Rembrandt lighting.  This is where you see the triangle of light under either the left or right eye.  The reason I like to use Rembrandt lighting is because it isn’t flat and it isn’t too dramatic and shows the details of the clothes at the same time.   Now for this shoot you can see I did a little variation of Rembrandt.  It’s not a perfect typical triangle of light under the eye.  You can see the shadow is more opened up so there is a little more light on the model’s face.  I chose to do this variation because when I originally showed the designer the actual Rembrandt set up, she felt it was a little too shadowed.  As you can see in the images that the model’s LEFT side is in a light shadow.  Look at the tighter shot and you see her LEFT cheek looks sculpted and my variation of Rembrandt lighting.This summer blends the different bright colors and makes the Pakistani fashion dresses more beautiful and eye-catching. Summer evokes the feelings of calm ocean waters and tranquil beach vocations in cool tropical turquoise. According to new trends and fashion world we believe turquoise is most promising and great color. So now people usually prefer to wear the turquoise color cloths instead of other colors and even when they think about other colors use turquoise in it too. Turquoise color is used in dresses by combining with serene qualities of blue and the energizing part of greens which gives the dress most appealing look.
Blue:Blue is cool color of summers and gives cooling effect to the eyes in hot summers. People used to wear the bright colors in summers so blue is mostly preferred by young girls. Ocean and sky effects are feel to the eyes because of blue shades which adds the attractiveness of dresses.
White:In summer 2011 the frocks with "churridars pajama" are in fashion so the young girls preferred to wear the white frock which gives the traditional and elegant look the dress. Embroidery with colored patches is very much IN fashion.   
Finding a right dress for Parties can be a real difficulty for ladies. What to wear in a party some extent ruled by the fact that where you would like to wear it. You have to choose different type of dresses for each and every occasion.
We have Collected a few party dresses which have great designs with finest workmanship. These party clothes are made with imported fabrics and these Pakistani party-wear dresses are suitable for any occasion from small parties to weddings. Some of these party clothes have heavy hand embroidery with zardozi, sequins, beads, tilla, dabka and diamantes work. This clothing selection for Girls in According to latest Fashion Trends of 2013. The latest storm of Frocks Fashion has taken Pakistani fashion industry and top designers to the newest peaks. Today every one no matter if you are a kid, girl or women, are dressed up in different latest frocks designs. Recently PFDC (Pakistan fashion design council) sunsilk fashion week 2011-2012 was held in Karachi. In this Fashion week almost every designer creations includes trendy and stylish frocks for women. Through this event many more fashionable frocks designs came in front. Adnan pardesy exotic frocks were simply breathtaking. Lets check out pfdc sunsilk fashion week 2012 frock designs by top Pakistani designers.There are many reasons behind the success of the Pakistani Fashion Industry; one is the performance of Pakistani Fashion Models.
Fashion designers create/generate some Fashion statement, and Fashion models represent that statement in another interesting but effective way. Pakistani Fashion Models are considered excellent in this regard too; as they have got guts to show someone’s work with a nice & decent style. This might be the reason that the trend of Fashion modeling is earning importance with the passage of time as the Pakistani Fashion Models are gaining popularity, both nationally and internationally.Finding a right dress for Parties can be a real difficulty for ladies. What to wear in a party some extent ruled by the fact that where you would like to wear it. You have to choose different type of dresses for each and every occasion.
We have Collected a few party dresses which have great designs with finest workmanship. These party clothes are made with imported fabrics and these Pakistani party-wear dresses are suitable for any occasion from small parties to weddings. Some of these party clothes have heavy hand embroidery with zardozi, sequins, beads, tilla, dabka and diamantes work. This clothing selection for Girls in According to latest Fashion Trends of 2013. The latest storm of Frocks Fashion has taken Pakistani fashion industry and top designers to the newest peaks. Today every one no matter if you are a kid, girl or women, are dressed up in different latest frocks designs. Recently PFDC (Pakistan fashion design council) sunsilk fashion week 2011-2012 was held in Karachi. In this Fashion week almost every designer creations includes trendy and stylish frocks for women. Through this event many more fashionable frocks designs came in front. Adnan pardesy exotic frocks were simply breathtaking. Lets check out pfdc sunsilk fashion week 2012 frock designs by top Pakistani designersTurquoise:The color of the year 2011 summer is Turquoise. This summer blends the different bright colors and makes the Pakistani fashion dresses more beautiful and eye-catching. Summer evokes the feelings of calm ocean waters and tranquil beach vocations in cool tropical turquoise. According to new trends and fashion world we believe turquoise is most promising and great color. So now people usually prefer to wear the turquoise color cloths instead of other colors and even when they think about other colors use turquoise in it too. Turquoise color is used in dresses by combining with serene qualities of blue and the energizing part of greens which gives the dress most appealing look.
Blue:Blue is cool color of summers and gives cooling effect to the eyes in hot summers. People used to wear the bright colors in summers so blue is mostly preferred by young girls. Ocean and sky effects are feel to the eyes because of blue shades which adds the attractiveness of dresses.
I accomplished this by placing a black V-Flat close to the model about three feet away from her.  This gives you a negative fill.  What’s happening is the large soft box is feathered away from the model a bit and some of the light is actually bouncing into and off of the white wall that is to the left of the soft box.  Then that light hits the model, then hits the black V-Flat which soaks up some of the light giving you the negative fill and a nice shadow.  You control the darkness of the shadow by moving the V-Flat closer into the model or farther away.  Closer in gives you a darker shadow and moving it away lightens the shadow.  So what’s cool is I only used one light for this !  I combined the natural light and one strobe to create a lighting scheme that isn’t that flat ugly typical catalog lighting like you see in JC Penny.   Please ask me questions and comment ! Click the lighting diagram and you will see it larger.
Fashion Photography Lighting Setups

Fashion Photography Lighting Setups

Fashion Photography Lighting Setups
Fashion Photography Lighting Setups


Fashion Photography Lighting Setups

Fashion Photography Lighting Setups

Fashion Photography Lighting Setups

Fashion Photography Lighting Setups

Fashion Photography Lighting Setups

Fashion Photography Lighting Setups
Fashion Photography Lighting Setups

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